[youtube]http://www.youtube.com/watch?v=ZKlQ4kgOBY8&list=PLhWR6eymM1Htkp0DhAws0LF1vpuFIf6d1&index=3[/youtube]
Despite sales increasing many business owners find they still have to inject their own money to cover monthly expenses longer than they had planned; and cannot understand why if they are making more money.
Here I use a real life example to illustrate how this can happen