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Before I dive into franchising; I just want to make a small point.
So many people are confused about the difference or differences between a business franchise and a business license. Some people don’t even realise that there is indeed a difference. So much so that it is not unusual to hear the terms franchise used when people actually mean licence and vice versa.
They are similar in theory but very different in reality. If you are one of those people who is not sure what the terms mean and whether either could be an option for you keep listening.
This is part one of a 2 part topic. Today look at Franchising and next episode I will look more closely at Licensing.
Note this is from the point of view of someone who wants to buy a franchise or licence. Not someone who is the owner or looking to expand their business by selling franchises of licences.
You will also hear
- Where to look for franchise opportunities
- Why choosing a parent company is not about the offer but about you
- Advantages of buying a franchise over starting your own business from scratch
- My thoughts on franchising and why they are more emotional than practical
- What you may have to give up if you go the franchise route
And much more
Show Links & Resources
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http://serialpodcast.org/how-to-listen (This is brilliantly done)
Image credit freedigitalphotos by David Castillo Dominici
